ride verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “ride”

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ride

verb [T]
 
 
/raɪd/ (rode, ridden)
to deal effectively with a situation that changes quickly or is difficult, usually getting an advantage from it: He came to Iowa Falls in 1985, and has ridden the ups and downs of the rural economy ever since. They rode the stock market recovery so effectively that the value of their portfolio increased by 146% during the last quarter.
be riding for a fall to be involved in a situation that may end badly: The specialist mortgage lender's lowly rating is because of widespread concerns that the buy-to-let housing market is riding for a fall.
be riding high to be having a period of great success: Shares in the telecoms company are riding high, at around $24 per share.
ride the wave (of sth) ( also ride the crest of a wave) to enjoy the advantages of a particular situation: Banks who rode the mortgage wave for years are now experiencing much harder times.
(Definition of ride verb from the Cambridge Business English Dictionary © Cambridge University Press)
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