Focus on the pronunciation of ride
English definition of “ride”
a bumpy/rough/easy, etc. ride informal › used to describe a situation that is dangerous, difficult, easy, etc.: Stocks could be in for a bumpy ride as Wall Street tries to guess the outcome of the Federal Reserve's next monetary policy meeting. → See also free ride noun
take sb for a ride informal › to intentionally do something dishonest or unpleasant in order to get an advantage for yourself: Some so-called "market professionals" have been taking inexperienced shareholders for a ride.