run of network

(also run-of-network)

adjective (abbreviation RON) MARKETING, E-COMMERCE

Definition

› used to describe advertising space in a series of websites, bought at a rate that does not allow the business buying the space to choose a particular website or place for their advertisement: Run of network targeting can help if you want to influence a diverse range of consumers.

(Definition of run of network adjective from the Cambridge Business English Dictionary © Cambridge University Press)

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