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English definition of “run of network”

run of network

adjective (also run-of-network)
 
 
( abbreviation RON) MARKETING, E-COMMERCE
used to describe advertising space in a series of websites, bought at a rate that does not allow the business buying the space to choose a particular website or place for their advertisement: Run of network targeting can help if you want to influence a diverse range of consumers.
(Definition of run of network from the Cambridge Business English Dictionary © Cambridge University Press)
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