run of paper - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “run of paper”

run of paper

adjective
 
 
( also run of press, also run of publication, abbreviation ROP) MARKETING
used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement: This page includes advertising specifications specific to the Metro newspaper run of paper adverts.
(Definition of run of paper from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of run of paper?
Add Cambridge dictionaries to your browser to your website

Word of the Day

kick off

the time when a game of football starts, or when it begins again after it has stopped because of a goal, etc.

Word of the Day

She’s got very good posture. (How we stand and sit)

by Liz Walter,
May 27, 2015
Recently on this blog, we looked at the words that we use to describe the way we move. This week we’re looking at words for describing our bodies when they are still, whether we are standing or sitting. Since most of us do far too much of this, let’s start with sitting.

Read More 

ancestral health noun

May 25, 2015
diet based on the presumed diet of our Palaeolithic ancestors ‘Ancestral health,’ to use a term popular among Paleo followers, has gone mass.

Read More