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English definition of “run of paper”

run of paper

adjective
 
 
(also run of press, also run of publication, abbreviation ROP) MARKETING
used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement: This page includes advertising specifications specific to the Metro newspaper run of paper adverts.
(Definition of run of paper from the Cambridge Business English Dictionary © Cambridge University Press)
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