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English definition of “sales analysis”

sales analysis

noun [C or U]
 
 
MARKETING, MANAGEMENT an examination of how well a company's products are selling, especially compared to how the company expected them to sell: Sales analysis provides important feedback for managers to gauge sales force performance. It is often useful to include both sales value and units in a sales analysis.
(Definition of sales analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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