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English definition of “sales budget”

sales budget

noun [C]
 
 
ACCOUNTING, MANAGEMENT, WORKPLACE
a plan of the amount of goods and services that a company expects to sell in particular markets in a particular period, and the amount of money it expects to earn from them: prepare a sales budget It is essential to prepare a sales budget early on.
a plan of the money that a company must spend in order to produce and sell goods or provide services in a particular period: The internet has helped small drug firms by drastically reducing their advertising and sales budgets.
(Definition of sales budget from the Cambridge Business English Dictionary © Cambridge University Press)
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