sales budget

noun [C] ACCOUNTING, MANAGEMENT, WORKPLACE

Definition

› a plan of the amount of goods and services that a company expects to sell in particular markets in a particular period, and the amount of money it expects to earn from them: prepare a sales budget It is essential to prepare a sales budget early on.

› a plan of the money that a company must spend in order to produce and sell goods or provide services in a particular period: The internet has helped small drug firms by drastically reducing their advertising and sales budgets.

(Definition of sales budget noun from the Cambridge Business English Dictionary © Cambridge University Press)