sales campaign - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “sales campaign”

sales campaign

noun [C]
 
 
COMMERCE, MARKETING a plan that includes the advertising, events, and activities that a company will use to make customers want to buy a product: The airline has launched its Christmas sales campaign, offering deeply discounted prices. an Internet sales campaign
(Definition of sales campaign from the Cambridge Business English Dictionary © Cambridge University Press)
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