sales channel - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “sales channel”

sales channel

noun [C]
 
 
COMMERCE one of the ways in which a company provides customers with a particular product: We were looking for a way to sell over the Internet without destroying our traditional sales channels. It was difficult to convince customers that adding new sales channels would benefit both us and them.
(Definition of sales channel from the Cambridge Business English Dictionary © Cambridge University Press)
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