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English definition of “sales orientation”

sales orientation

noun [S]     MARKETING, MANAGEMENT
if a company has a sales orientation , it puts most of its efforts into creating strong selling methods , rather than into product development or finding out about customer needs : After increasing efficiencies in manufacture or processing , this is the period in which a sales orientation dominates the firm .
(Definition of sales orientation noun from the Cambridge Business English Dictionary © Cambridge University Press)
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