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English definition of “sales orientation”

sales orientation

noun [S]
 
 
MARKETING, MANAGEMENT
if a company has a sales orientation, it puts most of its efforts into creating strong selling methods, rather than into product development or finding out about customer needs: After increasing efficiencies in manufacture or processing, this is the period in which a sales orientation dominates the firm.
(Definition of sales orientation from the Cambridge Business English Dictionary © Cambridge University Press)
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