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English definition of “sales war”

sales war

noun [C]
 
 
COMMERCE, MARKETING
a situation in which different companies compete with each other very strongly to sell more goods or services: a sales war with sth The newspaper company today opens a new front in its ferocious sales war with the cut-price Times, by introducing a redesign.
(Definition of sales war from the Cambridge Business English Dictionary © Cambridge University Press)
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