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English definition of “sampling”

sampling

noun
 
 
/ˈsɑːmplɪŋ/
[U] the activity of providing or trying a small amount of a product so someone can decide whether to buy it: When it works, sampling can be the most effective form of advertising.
[U] MARKETING the activity of getting the opinions of a number of people chosen from a group, in order to find out about the whole group: Something has gone wrong in the sampling methods used by the market researchers.
[U] the activity of testing a small amount of something to see whether it is good, whether it contains a particular substance, etc.: air/blood/water sampling
[C] a small amount, number, or part of something that is tried or tested: He'll collect a sampling of 100 items and then scan them to confirm their prices. a random sampling
→ See also acceptance sampling, non probability sampling, probability sampling, snowball sampling, stratified sampling, work sampling
(Definition of sampling from the Cambridge Business English Dictionary © Cambridge University Press)
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