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English definition of “saturate”

saturate

verb [T]     /ˈsætʃəreɪt/ MARKETING, COMMERCE
saturate the market to provide more of a product or service than people want to buy : Mortgage lenders have recognised that they saturated the market five years ago. They are opening up new markets faster than the old ones can be saturated .
(Definition of saturate verb from the Cambridge Business English Dictionary © Cambridge University Press)
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