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English definition of “saturate”

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saturate

verb [T]
 
 
/ˈsætʃəreɪt/ MARKETING, COMMERCE
saturate the market to provide more of a product or service than people want to buy: Mortgage lenders have recognised that they saturated the market five years ago. They are opening up new markets faster than the old ones can be saturated.
(Definition of saturate from the Cambridge Business English Dictionary © Cambridge University Press)
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