saturation - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “saturation”

saturation

noun [U]
 
 
/ˌsætʃərˈeɪʃən/ MARKETING, COMMERCE
a situation in which too much of a product or service is provided so that there is more available than there are people who want to buy it: market saturation/saturation of the market Their expansion into consumer lending is reaching saturation point.
(Definition of saturation from the Cambridge Business English Dictionary © Cambridge University Press)
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