Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “saturation”


noun [U]
/ˌsætʃərˈeɪʃən/ MARKETING, COMMERCE
a situation in which too much of a product or service is provided so that there is more available than there are people who want to buy it: market saturation/saturation of the market Their expansion into consumer lending is reaching saturation point.
(Definition of saturation from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of saturation?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “saturation”

Word of the Day

light at the end of the tunnel

signs of improvement in a situation that has been bad for a long time, or signs that a long and difficult piece of work is almost finished

Word of the Day

The language of work

by Kate Woodford,
October 15, 2014
Most of us talk about our jobs. We tell our family and friends interesting or funny things that have happened in the workplace (=room where we do our job), we describe – and sometimes complain about – our bosses and colleagues and when we meet someone for the first time, we tell

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More