› a period of the year when a particular activity or event happens: the autumn/spring/summer/winter season Travel agents are offering tempting discounts to persuade holidaymakers to book early for the 2013 season. the holiday/tourist season Stores are hoping for a strong Holiday buying season. Cotton farmers have prospered from a long growing season.
› FINANCE one of the times during the year when companies announce their financial results: The bank started the half-year reporting season for UK retail banks on Friday with its announcement of increased profits.
› the time in each year when new styles of clothes, hair, etc. become fashionable: The fashion business moves so quickly that nobody can remember last season's look.
in season › if fruit and vegetables are in season, they are being produced in the area, and are available and ready to eat: It is unacceptable for carrots to be imported when they are in season in the UK. › at the time of the year when many people want to travel or have a holiday: The bar is open daily in season.
out of season › if fruit and vegetables are out of season, they do not grow in the area at that time of the year: out-of-season vegetables Some produce travels halfway across the world so that we can eat fruits and vegetables out of season. › during the period of the year when fewer people want to travel or have a holiday: There has been an increase in the number of retired people taking holidays out of season. → See also dead season, high season, low season, off season