Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “second-mover advantage”

second-mover advantage

noun [C]
 
 
MARKETING
the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers' reactions and offer something better than its competitor: US companies can have second-mover advantage in areas such as wireless commerce where they are significantly behind the competition in Europe. → Compare first-mover advantage, last-mover advantage
(Definition of second-mover advantage from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of second-mover advantage?
Add Cambridge dictionaries to your browser to your website

Word of the Day

tankard

a large usually drinking cup, usually made of metal, with sloping sides, a handle, and sometimes a lid, mainly used for drinking beer

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More