Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “selective attention”

selective attention

noun [U]
 
 
( also selective perception) MARKETING
the fact that a consumer notices only the parts of an advertisement, etc. that relate to their needs or interest: Most people pay only selective attention to ads.
(Definition of selective attention from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of selective attention?
Add Cambridge dictionaries to your browser to your website

Word of the Day

make believe

believing or imagining things that appear to be attractive or exciting, but are not real

Word of the Day

Lies, lies, lies!

by Kate Woodford,
February 25, 2015
​​​ According to sociologists (=people who study the relationships between people living in groups), we are good at lying. As a species, we have developed a remarkable ability to deceive each other (= persuade each other that something false is true). Being able to say things that are not true can help with

Read More 

showrooming noun

February 23, 2015
the activity of examining a product in a physical store and then making the purchase with an online retailer Amazon’s new smartphone is specifically designed to make showrooming fast and easy.

Read More