Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “selective demand”

selective demand

noun [U]     MARKETING
demand for a particular brand of a product, rather than for just a type of product: Researchers are investigating the sensitivity of selective demand to changes in competitors' prices. → Compare primary demand
(Definition of selective demand noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of selective demand

Word of the Day

workmanship

the skill with which something was made or done

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More