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sell-by date

 
 
noun [C] UK (US pull date) COMMERCE

Definition

a date printed on the container of a product such as food after which it should not be sold: Never eat meat that is past its sell-by-date. bear/carry/have a sell-by-date → Compare best-before date, expiry date, use-by date
(Definition of sell-by date noun from the Cambridge Business English Dictionary © Cambridge University Press)

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