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English definition of “sell sb on sth”

sell sb on sth

phrasal verb with sell
 
 
/sel/ verb (sold, sold)
to persuade someone to buy something or give support to an idea: Distributors are trained to sell consumers on the idea that these products are a necessary part of their safety system. She's really sold on the idea of moving to Australia.
(Definition of sell sb on sth from the Cambridge Business English Dictionary © Cambridge University Press)
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