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English definition of “sell-through”

sell-through

noun     MARKETING
[C or U] the number of units of a particular product sold in a particular period , often expressed as a percentage of the number available at the beginning of the period : The sell-through of the new product was better than we'd thought .
[C] the number of DVDs of a film sold directly to customers , rather than to stores that rent them to customers : There were a lot of sell-throughs of last year's Oscar winners .
(Definition of sell-through noun from the Cambridge Business English Dictionary © Cambridge University Press)
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