sell-through

noun MARKETING

Definition

› [C or U] the number of units of a particular product sold in a particular period, often expressed as a percentage of the number available at the beginning of the period: The sell-through of the new product was better than we'd thought.

› [C] the number of DVDs of a film sold directly to customers, rather than to stores that rent them to customers: There were a lot of sell-throughs of last year's Oscar winners.

(Definition of sell-through noun from the Cambridge Business English Dictionary © Cambridge University Press)