›[I or T]COMMERCE, FINANCEto give something to someone else in return for money: sell securities/shares/stocksell a car/company/houseThe 43% owner of the company indicated that it was ready to sell.sell sth to sb/sthThe partners plan to sell 40% of the company to investors.sell sb sthWe are going to sell him our car.sell to sb/sthThe site could be built on if the owners decided to sell to private developers.sell sth at $10/$100, etc.It raised $180 million Monday by selling 7.2 million shares at $25 apiece.sell sth at a loss/markup/profitThe business was sold at an enormous profit.sell sth for $10/$100, etc.How much did you sell your house for?
›[I or T]COMMERCEto have something available for people to buy: sell goods/products/servicesOn either bank of the river are specialist shops selling designer clothes, books, music and art.Its products are sold in 150 countries.We sell directly via a contact sales force.sell online/over the internet
›[I or T]COMMERCE, FINANCEto be bought in the quantities or the way specified: sell fast/wellThe watches are selling well through the group's retail outlets.sell at $10/$100, etc.The stock is currently selling at 11 times earnings estimates.sell for $10/$100, etc.The games console will sell for $349.The company had problems with overstocking and products that didn't sell.The magazine is now selling 225,000 copies a week.
›[I or T]MARKETINGto make people want to buy something: Price and delivery are only two elements of the marketing mix that sells products.It's a cliche of advertising to say that "sex sells".
›[T]to persuade someone that an idea or plan is a good one, and likely to be successful: He is trying to sell an idea for a TV comedy.sell sth to sbThe government sold spending cuts to the public as a way to get the economy growing again.
sell yourself›to persuade people that you have the right qualities or abilities for a particular job or in a particular situation: The phone interview is your one chance to sell yourself.
sell like hot cakesinformal›to be bought quickly and in large numbers: With-profits bonds have sold like hot cakes to older people looking for a low-risk, high return for their money.