selling concept
noun (also sales concept) MARKETINGDefinition
› [C] an idea about how to sell a product: The selling concept was to change the window display every week.
› [S] the idea that a company should sell the products that they have already produced rather than creating and selling new products that customers might want → Compare the marketing concept, the production concept
(Definition of selling concept noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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