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English definition of “selling concept”

selling concept

noun
 
 
( also sales concept) MARKETING
[C] an idea about how to sell a product: The selling concept was to change the window display every week.
[S] the idea that a company should sell the products that they have already produced rather than creating and selling new products that customers might want →  Compare the marketing concept , the production concept
(Definition of selling concept from the Cambridge Business English Dictionary © Cambridge University Press)
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