Focus on the pronunciation of set sth up
English definition of “set sth up”
set sth up — Phrasal Verb with set
/set/ verb (setting, set, set)
› COMMERCE to formally establish a new company, organization, system, way of working, etc.: The company has now set up a website. set up a business/company Financial services companies must set up a system of self-regulation.
› to arrange for an event or activity to happen: set up a meeting I'll set up an appointment.