shape Meaning in Cambridge Business English Dictionary
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Meaning of "shape" - Business English Dictionary

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shape

noun [U or S]
 
 
/ʃeɪp/
the way that something is organized, or its general character or nature: the shape of sth Technological developments have changed the shape of industry. We need to change the whole shape of our ad campaign.
the condition something is in, or how strong something is: in good/great shape Our investments sailed through the recent downturn in fairly good shape with a diversified base. in bad/poor/terrible shapein no shape to do sth You should stay in bed; you're in no shape to go to work today.
(Definition of shape from the Cambridge Business English Dictionary © Cambridge University Press)
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