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English definition of “shift”

shift

verb     /ʃɪft/
[T] to move something to a different place or position : shift sth to sth They shifted the money to another account .shift sth out of sth Rising costs forced them to shift manufacturing work out of Europe .
[I or T] to change an opinion , idea , etc.: shift focus / emphasis / attention shift (sth) away from sth They have shifted the emphasis of the business away from traditional manufacturing . shift (sth) towards sth The company has shifted towards a more flexible marketing mix . HR have shifted their position on overtime working and this will no longer be encouraged .
[T] informal COMMERCE to manage to sell goods : At that time , Sony had shifted 30 million Playstation3 consoles since launch . The sales projections were over-optimistic and left them with $ 100 million of stock they couldn't shift.
(Definition of shift verb from the Cambridge Business English Dictionary © Cambridge University Press)
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