Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “shift”

shift

verb
 
 
/ʃɪft/
[T] to move something to a different place or position: shift sth to sth They shifted the money to another account.shift sth out of sth Rising costs forced them to shift manufacturing work out of Europe.
[I or T] to change an opinion, idea, etc.: shift focus/emphasis/attentionshift (sth) away from sth They have shifted the emphasis of the business away from traditional manufacturing. shift (sth) towards sth The company has shifted towards a more flexible marketing mix. HR have shifted their position on overtime working and this will no longer be encouraged.
[T] informal COMMERCE to manage to sell goods: At that time, Sony had shifted 30 million Playstation3 consoles since launch. The sales projections were over-optimistic and left them with $100 million of stock they couldn't shift.
(Definition of shift verb from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of shift?
Add Cambridge dictionaries to your browser to your website

Definitions of “shift” in other dictionaries

Word of the Day

first:

(a person or thing) coming before all others in order, time, amount, quality, or importance

Word of the Day

Countability – grammar codes

by Dom Glennon​​,
November 26, 2014
Advices and informations Have you ever noticed strange codes in square brackets on entries in Cambridge Dictionaries Online and wondered what they mean? These are grammar codes, giving you a brief summary of how that word behaves grammatically. More information can be obtained by hovering your cursor over the code, and there’s

Read More 

ped-text verb

November 24, 2014
to text someone while walking I’m ped-texting, I’m looking down at my phone, 75 percent of the time.

Read More