Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “shift”

See all translations

shift

verb
 
 
/ʃɪft/
[T] to move something to a different place or position: shift sth to sth They shifted the money to another account.shift sth out of sth Rising costs forced them to shift manufacturing work out of Europe.
[I or T] to change an opinion, idea, etc.: shift focus/emphasis/attentionshift (sth) away from sth They have shifted the emphasis of the business away from traditional manufacturing. shift (sth) towards sth The company has shifted towards a more flexible marketing mix. HR have shifted their position on overtime working and this will no longer be encouraged.
[T] informal COMMERCE to manage to sell goods: At that time, Sony had shifted 30 million Playstation3 consoles since launch. The sales projections were over-optimistic and left them with $100 million of stock they couldn't shift.
(Definition of shift verb from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of shift?
Add Cambridge dictionaries to your browser to your website

Definitions of “shift” in other dictionaries

Word of the Day

comma

the symbol , used in writing to separate parts of a sentence showing a slight pause, or to separate the single things in a list

Word of the Day

Lies, lies, lies!

by Kate Woodford,
February 25, 2015
​​​ According to sociologists (=people who study the relationships between people living in groups), we are good at lying. As a species, we have developed a remarkable ability to deceive each other (= persuade each other that something false is true). Being able to say things that are not true can help with

Read More 

snapchat verb

March 02, 2015
to send someone a message using the photomessaging application Snapchat We used to have a thing until he got a girlfriend. now

Read More