Focus on the pronunciation of short run
English definition of “short run”
noun [S] (also short term)
› a short period of time: For now he is concentrating on the short run. We are very pleased with the short run, and in particular, the performance of this quarter.
in/over the short run › over a short period into the future: Although that approach can work in the short run, long term it won't. → Compare long run