short run noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “short run”

short run

noun [S]
 
 
( also short term)
a short period of time: For now he is concentrating on the short run. We are very pleased with the short run, and in particular, the performance of this quarter.
in/over the short run over a short period into the future: Although that approach can work in the short run, long term it won't.
→  Compare long run
(Definition of short run noun from the Cambridge Business English Dictionary © Cambridge University Press)
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