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English definition of “sleeper”

sleeper

noun [C]
 
 
/ˈsliːpər/ (also sleeper hit) MARKETING
a product, film, book, etc. that becomes a sudden success, after a period of not being successful at all: The movie cost only $400,000 to make, and then blew up into a $39 million sleeper. Her book has been the big sleeper hit of the literary scene.
(Definition of sleeper from the Cambridge Business English Dictionary © Cambridge University Press)
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