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English definition of “snowball”

snowball

verb [I]     /ˈsnəʊbɔːl/
to quickly grow bigger or more important : The problems were apparent in April , and the situation seems to have snowballed from there. When the market began to tumble , it caused her losses to snowball. What began in the US as the 'dress-down Friday ' trend has snowballed.
(Definition of snowball verb from the Cambridge Business English Dictionary © Cambridge University Press)
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