snowballing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “snowballing”

snowballing

adjective [before noun]
 
 
/ˈsnəʊbɔːlɪŋ/
quickly growing bigger or more important: Despite snowballing declines in the stock market, their sales surged in the first quarter.
(Definition of snowballing from the Cambridge Business English Dictionary © Cambridge University Press)
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