social marketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “social marketing”

social marketing

noun [U]
 
 
SOCIAL RESPONSIBILITY the use of marketing methods to change people's behaviour in areas such as health, education, etc.: We should be more aggressive in getting out into our communities to do social marketing to help people to focus on health maintenance.
(Definition of social marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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