Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “social marketing”

social marketing

noun [U]
SOCIAL RESPONSIBILITY the use of marketing methods to change people's behaviour in areas such as health, education, etc.: We should be more aggressive in getting out into our communities to do social marketing to help people to focus on health maintenance.
(Definition of social marketing from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of social marketing?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “social marketing”

Word of the Day

bad/hard/tough luck

said to express sympathy with someone when something bad has happened to them

Word of the Day

Think long and hard; the language of decisions

by Liz Walter,
January 28, 2015
One of the best ways (perhaps the best way) to improve your English is to learn how words go together in phrases, idioms, or other patterns such as verb/noun or adjective/noun pairs (often called ‘collocations’). This blog looks at some useful phrases and collocations connected with the subject of decisions, something we

Read More 

micro pig noun

January 26, 2015
an extremely small pig, bred to be a pet Micro pigs have become popular pets recently, with famous owners including Victoria Beckham, Paris Hilton and Olympic diver, Tom Daley.

Read More