soft - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “soft”

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soft

adjective
 
 
/sɒft/
STOCK MARKET, FINANCE used to describe a market in which prices are not rising or are going down: Its products may be good, but they cost a lot of money, which makes them difficult to sell in a soft market. Deepening soft market conditions make profitable growth difficult to maintain. →  Compare hard
ECONOMICS used to describe prices, demand, sales, etc. that are not increasing or that are falling: The industry is generally struggling with soft prices and expensive running costs. Domestic demand is soft and the Fed could cut interest rates further.
(Definition of soft from the Cambridge Business English Dictionary © Cambridge University Press)
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