› STOCK MARKET, FINANCE used to describe a market in which prices are not rising or are going down: Its products may be good, but they cost a lot of money, which makes them difficult to sell in a soft market. Deepening soft market conditions make profitable growth difficult to maintain. → Compare hard
› ECONOMICS used to describe prices, demand, sales, etc. that are not increasing or that are falling: The industry is generally struggling with soft prices and expensive running costs. Domestic demand is soft and the Fed could cut interest rates further.