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English definition of “soft”

soft

adjective     /sɒft/
STOCK MARKET, FINANCE used to describe a market in which prices are not rising or are going down: Its products may be good, but they cost a lot of money , which makes them difficult to sell in a soft market . Deepening soft market conditions make profitable growth difficult to maintain . → Compare hard
ECONOMICS used to describe prices , demand , sales , etc. that are not increasing or that are falling : The industry is generally struggling with soft prices and expensive running costs . Domestic demand is soft and the Fed could cut interest rates further .
(Definition of soft adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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