soft asset - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “soft asset”

soft asset

noun [C, usually plural]
 
 
HR
something such as skills, ideas, or knowledge that a business depends on to be successful: California is at the forefront of the new economy in which soft assets will play an increasingly important role in generating growth. →  Compare hard asset , tangible asset
(Definition of soft asset from the Cambridge Business English Dictionary © Cambridge University Press)
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