soft market - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “soft market”

soft market

noun [C]
 
 
ECONOMICS, COMMERCE
a situation where there are more products or services available than there is demand for them: Its products may be good, but they cost a lot of money, which makes them difficult to sell in a soft market.
(Definition of soft market from the Cambridge Business English Dictionary © Cambridge University Press)
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