Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “soft sell”

soft sell

noun [S]
 
 
MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE something that is easy to sell: The new camera phone is a soft sell.
(Definition of soft sell from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of soft sell?
Add Cambridge dictionaries to your browser to your website

Definitions of “soft sell” in other dictionaries

Translations of “soft sell”

Word of the Day

initial

of or at the beginning

Word of the Day

Come on – you can do it! Phrasal verbs with ‘come’.

by Liz Walter​,
November 19, 2014
As part of an occasional series on the tricky subject of phrasal verbs, this blog looks at ones formed with the verb ‘come’. If you are reading this blog, I’m sure you already know come from, as it is one of the first things you learn in class: I come from Scotland/Spain.

Read More 

ped-text verb

November 24, 2014
to text someone while walking I’m ped-texting, I’m looking down at my phone, 75 percent of the time.

Read More