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English definition of “soft sell”

soft sell

noun [S]
 
 
MARKETING a way of trying to sell something to someone by persuading them gently that they want or need it: Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE something that is easy to sell: The new camera phone is a soft sell.
(Definition of soft sell from the Cambridge Business English Dictionary © Cambridge University Press)
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