Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English


English definition of “soft selling”

soft selling

noun [U]     MARKETING
the activity of trying to sell something to someone by persuading them gently that they want or need it: Some sales people are better at proactive aggressive selling , while others may be better at soft selling .
(Definition of soft selling noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of soft selling

Word of the Day


the skill or activity of preparing and cooking food

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More