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split run
(also split-run) noun [C] (also split run test) MARKETINGDefinition
› a newspaper, magazine, website page, etc. that is produced in two or more forms with different advertisements in each to test which advertisements get the best results: Newspapers normally charge you for arranging a split-run.
split-run adjective › a split-run advertisement(Definition of split run noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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