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English definition of “split run”

split run

noun [C] (also split-run)
 
 
(also split run test) MARKETING
a newspaper, magazine, website page, etc. that is produced in two or more forms with different advertisements in each to test which advertisements get the best results: Newspapers normally charge you for arranging a split-run.
split-run adjective
(Definition of split run from the Cambridge Business English Dictionary © Cambridge University Press)
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