sponsor verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “sponsor”

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sponsor

verb [T]
 
 
/ˈspɒnsər/
MARKETING to provide money for a television or radio programme, website, sports event, or other activity in exchange for advertising: We found a major shoe manufacturer that would like to sponsor the series. The event was sponsored by several local businesses.
GOVERNMENT if someone in a position of authority sponsors a new idea, especially a law, they give it their support: Six Senators originally sponsored the bill.
to give money to support a person, organization, or activity: We sponsor children in developing countries.
(Definition of sponsor verb from the Cambridge Business English Dictionary © Cambridge University Press)
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