stealth marketing Meaning in Cambridge Business English Dictionary
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Meaning of "stealth marketing" - Business English Dictionary

stealth marketing

noun [U]
 
 
MARKETING
advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: Product placement in films is a form of stealth marketing. →  Compare buzz marketing
(Definition of stealth marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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