Focus on the pronunciation of stickiness
English definition of “stickiness”
/ˈstɪkɪnəs/ noun [U]
› COMMERCE, E-COMMERCE qualities that encourage visitors to spend a long time in a store, on a website, etc.: The company is using multimedia to increase the stickiness of visits to its Oxford Street Store.
› the slow speed with which a particular cause can have a particular effect: These sociologists emphasize the stickiness of organizational change.