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English definition of “stickiness”


noun [U]     /ˈstɪkɪnəs/
COMMERCE, E-COMMERCE qualities that encourage visitors to spend a long time in a store , on a website , etc.: The company is using multimedia to increase the stickiness of visits to its Oxford Street Store .
the slow speed with which a particular cause can have a particular effect : These sociologists emphasize the stickiness of organizational change .
(Definition of stickiness noun from the Cambridge Business English Dictionary © Cambridge University Press)
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