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English definition of “stickiness”

stickiness

noun [U]
 
 
/ˈstɪkɪnəs/
COMMERCE, E-COMMERCE qualities that encourage visitors to spend a long time in a store, on a website, etc.: The company is using multimedia to increase the stickiness of visits to its Oxford Street Store.
the slow speed with which a particular cause can have a particular effect: These sociologists emphasize the stickiness of organizational change.
(Definition of stickiness from the Cambridge Business English Dictionary © Cambridge University Press)
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