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English definition of “store audit”

store audit

noun [C]
 
 
( also retail audit, also retail store audit) COMMERCE, MARKETING
an examination of information relating to different products sold in a store and how effective advertising, sales, price, etc. are compared to any competitors: Large retail companies are turning to technology to manage the often vast quantities of information associated with store audits.
(Definition of store audit from the Cambridge Business English Dictionary © Cambridge University Press)
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