straight rebuy - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “straight rebuy”

straight rebuy

noun [C]
 
 
COMMERCE, MARKETING
the decision to buy the brand, product, etc. that you bought last time, rather than considering other brands or products: Purchase decisions can be categorized into straight rebuy decisions; modified rebuy decisions; new task purchasing.
(Definition of straight rebuy from the Cambridge Business English Dictionary © Cambridge University Press)
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