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English definition of “suasion”

suasion

noun [U] (also moral suasion)     /ˈsweɪʒən/ BANKING, FINANCE, SOCIAL RESPONSIBILITY
influence, especially from government organizations, that is used to try to persuade banks and other financial institutions to keep to rules and act in the best interests of the economy
(Definition of suasion noun from the Cambridge Business English Dictionary © Cambridge University Press)
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