Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “subliminal advertising”

subliminal advertising

noun [U]
 
 
MARKETING
advertising that uses images and sounds that the conscious mind is not aware of, in order to influence people and make them attracted to a product: Subliminal advertising is banned in the UK.
(Definition of subliminal advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of subliminal advertising?
Add Cambridge dictionaries to your browser to your website

Word of the Day

debut

the occasion when someone performs or presents something to the public for the first time

Word of the Day

Come on – you can do it! Phrasal verbs with ‘come’.

by Liz Walter​,
November 19, 2014
As part of an occasional series on the tricky subject of phrasal verbs, this blog looks at ones formed with the verb ‘come’. If you are reading this blog, I’m sure you already know come from, as it is one of the first things you learn in class: I come from Scotland/Spain.

Read More 

ped-text verb

November 24, 2014
to text someone while walking I’m ped-texting, I’m looking down at my phone, 75 percent of the time.

Read More