swallow - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “swallow”

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swallow

verb [T]
 
 
/ˈswɒləʊ/
( also swallow up) if an activity or process swallows or swallows up a lot of resources, it uses a lot of time, money, or people: The luxury brand swallowed over $3 billion in its first ten years of being taken over. High house prices mean that a much larger percentage of a family's income is now being swallowed up by the mortgage.
FINANCE if a company swallows or swallows up a smaller one, it buys it and makes it part of its own business: The small family firm was at risk of getting swallowed up by foreign competitors.
informal to accept something without doubting or questioning it: The MP expenses scandal revealed abuses that the taxpayer could not swallow.
(Definition of swallow from the Cambridge Business English Dictionary © Cambridge University Press)
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