sweeps
/swiːps/ noun [plural] US informal MARKETING, COMMUNICATIONSDefinition
› a list, produced at particular times of the year, that measures how popular television programmes are. The list is used especially to decide advertising prices based on the size of a programme's audience: NBC leads in February's sweeps rating period.
(Definition of sweeps noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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