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English definition of “sweeps”

sweeps

noun [plural]
 
 
/swiːps/ US informal MARKETING, COMMUNICATIONS
a list, produced at particular times of the year, that measures how popular television programmes are. The list is used especially to decide advertising prices based on the size of a programme's audience: NBC leads in February's sweeps rating period.
(Definition of sweeps from the Cambridge Business English Dictionary © Cambridge University Press)
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