SWOT
/swɒt/ noun [U] COMMERCEDefinition
› abbreviation for strengths, weaknesses, opportunities, threats: a method for examining an organization, product, etc. and how it can develop, by considering these four areas: Carrying out a SWOT analysis helped them identify two clear markets for their product.
(Definition of SWOT noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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