target audience
noun [C, usually singular] MARKETINGDefinition
› the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed: The new campaign aims to reach a target audience of consumers 45 years old and younger.the target audience for sth Pre-school children are the target audience for the show.
(Definition of target audience noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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