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English definition of “target audience”

target audience

noun [C, usually singular]
 
 
MARKETING
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed: The new campaign aims to reach a target audience of consumers 45 years old and younger.the target audience for sth Pre-school children are the target audience for the show.
(Definition of target audience from the Cambridge Business English Dictionary © Cambridge University Press)
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