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English definition of “target audience”

target audience

noun [C, usually singular]     MARKETING
the particular group of people to which an advertisement , a product , a website or a television or radio programme is directed : The new campaign aims to reach a target audience of consumers 45 years old and younger .the target audience for sth Pre-school children are the target audience for the show.
(Definition of target audience noun from the Cambridge Business English Dictionary © Cambridge University Press)
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