target group - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “target group”

target group

noun [C]
 
 
MARKETING
the particular group of people that an advertisement is intended to reach: An ad will be of no interest to a viewer or reader who is not in the target group. They researched the best ways to get the message out to teenagers, the primary target group.
(Definition of target group from the Cambridge Business English Dictionary © Cambridge University Press)
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