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English definition of “Target Group Index™”

Target Group Index™

noun [S]     ( abbreviation TGI) trademark MARKETING
an organization that publishes market surveys (= information about particular markets, how to sell there, etc.), or a survey published by this organization: The figures in this release can be compared to those from previous years of the TGI survey to get an indication of trends in arts attendance over time.
(Definition of Target Group Index™ noun from the Cambridge Business English Dictionary © Cambridge University Press)
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