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English definition of “target market”

target market

noun [C, usually singular]     MARKETING
the group of people that a company wants to sell its products or services to: the target market for sth The key target market for this newspaper is middle aged professionals .hit/identify/reach your target market The Government's stakeholder pensions are failing to reach their target market . If our target market of young people aged between 18 to 25 are buying our clothes , it is because they like them, not because of who is on the board .
target marketing noun [U]
(Definition of target market noun from the Cambridge Business English Dictionary © Cambridge University Press)
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